Hi, my name is: Dipali Patwa

My mommy-owned business is: Masala Baby

My website: www.masalababynyc.com

Here’s the story behind my business: Masala baby signature collection was created in 2009, and it combines a modern, spirited, urban vibe with the essence and traditions of India, all blended together to form the perfect medley. I found myself reminiscing on a moment when I was in the village with my master weaver sitting barefoot in front of the loom with half cup of tea, awaiting that surprise of what would happen next if I just twisted the yarn ever so slightly… and so began the process of Masala baby. Having come to the US over a decade ago to design for several prominent fashion brands, I yearned for individuality in product, something unique, different. My son Elan is truly my inspiration, born amidst this wide diversity or people and cultures, I find that I see things through his eyes as I continue to find things that best suit his open and spirited personality. Perceiving a void in the market for a sophisticated aesthetic at an accessible price point, I wanted to create stylish yet wearable clothing for kids with eclectic and modern sensibility which also embodies my personal style.

Masala, transliterated, is a combination of unique ingredients to create a surprising result.
It is mainly used for spices when they are blended together to create an incredible flavor and aroma. It is also used to describe bollywood films which mixes various genres in one film- action, comedy, romance, musical all in one film. For Masalababy, a pinch of turmeric, a dash of cloves, a sprig of saffron, and a handful of rose petals provide the inspiration for our signature “spice” colors. It is a mix of all things wonderful that come together in its own unique fashion.

Global Inspiration: Intertwining cultures, changing attitudes and different tastes have brought about a style which is uniquely global, strangely familiar, simple yet exotic. At Masala Baby we strive to capture the essence of India through its sights, sounds colors and textures. Masala Baby designs are Indian with strong western design elements that cross borders effortlessly.

What have you learned from your kids that has helped you run your business better?: My son Elan is truly my inspiration, born amidst this wide diversity or people and cultures, here in Brooklyn NY. I find that I see things through his eyes as I continue to find things that excite him and his spirited personality. His curiousity and eagerness to learn new things, adapt and create; truly are the values with which we lead Masala Baby as a company. Kids respond to color instinctively. We use this in our color palattes every season which sets us apart from the sea of baby blues and baby pinks in the kids market place. His unconditional honesty also keeps us up on our toes while creating our patterns and styles.

Why are you and your business ready for a makeover?: Masala Baby has been successful since its first launch in 2009 and is distributed through 100 specialty stores all across the US. We also launched a private brand initiative with a retailer in India with 150 stores last month. The potential to reach the global market with a effective ecommerce website is tremendous. Our focuss for the next 2 years is growing our online business and ship worldwide.

With our back end infrasturcture now set up with our warehouse, we are ready to have a NEW UPDATED LOOK to our website and have a effective global presence online. Masala is ready for the makeover!

What makes you an extraordinary mompreneur?: A pinch of passion, a dash of luck, a sprig of creativity, boatload of belief and handful of hard work!